Thorough keyword research is essential to identify the right long tail and commercial keywords relevant to business. Our SEO specialists conduct intensive keyword gap analysis, keyword density analysis and keyword competitiveness analysis to provide a comprehensive keyword report. We analyze search volumes, CPC costs and difficulty levels before prioritizing the best keywords. Our micro-level analysis yields optimal opportunities for rankings.

On-page SEO forms the core of any effective SEO strategy. We perform a detailed audit of clients’ websites and recommend optimizations. Our experts analyze title tags, meta descriptions, header tags, image alt texts and internal linking structure to make content more search engine-friendly. We fix broken links, remove redirects and ensure each page has one focused keyword. Regular on-page audits help address technical issues and maintain compliance.

Technical SEO touches every aspect of a website’s architecture, coding and configurations. We focus on site speeds, link profiles, redirects, URL structures, caching, resource optimization, mobile-friendliness, HTTPS implementation and security best practices. Our technical experts rectify outdated plugins/themes, minify code, compress images and optimize page load times. We also integrate analytical tools and server configurations for advanced technical SEO.

Engaging and unique content forms the bedrock of organic prominence. We develop long-form and short-form articles, infographics, videos and other assets targeted at high intent users. Content topics are rigorously mapped against keyword themes. Our compliance trained writers craft quality posts matching Google’s editorial guidelines. Regular blog posts keep the website fresh. We distribute posts across major social channels and relevant directories/blogs for backlinks and visibility.

Backlinks from authoritative sites significantly boost domain authority and trust. Our integrated link building programs focus on natural outreach to garner relevant do-follow links. We identify potential sites, create appealing pitch emails highlighting USPs and send personalized link requests. Links are amalgamated organically through engaging content, social signals, infographics, whitepapers and webinars. We refrain from questionable tactics and ensure a positive impact on search ratings. The longevity of links is also considered for sustained benefits.

Social signals have become a ranking factor as per Google. We create promotional calendars highlighting organic and paid social campaigns across key networks. Regular posting of optimized images, videos with relevant hashtags keeps brands top-of-mind. We engage influencers for reach amplification. Customized ad campaigns on Facebook/Instagram boost awareness. Twitter chats, takeovers increase thought leadership and brand advocates. LinkedIn campaigns target business clients. Social plug-ins boost shares for higher visibility.

While organic results require months, paid ads deliver immediate traction. We develop cost-effective search, display and social campaigns to meet objectives. Google Ads/Bing Ads campaigns are structured with optimized ad groups, negative keywords lists and bid strategies. Landing pages, calls-to-actions are tailored for better user experiences and conversions. Segmented and automated budgets enable scale. Reports track against goals on an ongoing basis forROI  optimization. Remarketing helps re-engage visitors or cart abandoners.

Positive reviews play a big role in establishing trustworthiness and credibility online. We implement holistic reputation monitoring and management techniques. Google/Facebook business pages and other business listing profiles are regularly monitored for reviews and ratings. Our rep managers solicit reviews from qualified leads and clients through personalized messages at strategic touchpoints. Negative feedback is addressed promptly through direct response wherever possible. Authorized responses are posted on third party listings to present a balanced view. Consistency across listings is maintained by claiming/verifying profiles.

Email remains a powerful lead generation and re-engagement channel. We design and develop targeted email marketing campaigns with personalized content and CTAs. Email newsletters, notifications, discounts and loyalty programs are created based on customer profiles and buying behaviors. Mailing lists are pruned regularly to stay compliant. Creative email templates are tested for performance. Analytics tools track open rates, click rates and metrics to optimize frequency, content and targeting for maximized ROI. Consent and marketing preferences are respected in accordance with regulations.

With rapid mobile usage, optimizing for small screens is imperative. Our mobile SEO specialists ensure responsive design frameworks, optimize images, eliminate redirects and plug-in issues affecting load times. We check for proper implementation of meta viewport, tap targets etc as per Google’s mobile-first indexing. Codes are optimized to support various screen sizes and densities. App store listing pages are enhanced with optimized details, screenshots and reviews solicitation for improved visibility. Regular monitoring improves UX and drives greater visibility and engagement across devices.

So connect with India’s top seo company for comprehensive SEO solutions tailored to your business goals.